Expert Introduction:
Ms. Cai Ying Chief Corporate Marketing Instructor at Change Consulting
✓ Gold Medal Instructor for CCB Head Office National Retail Banking Mid-to-Senior Management Training
✓ Elite Expert Touring Lecture Instructor for SPDB Head Office National Billion Yuan Club
✓ Senior Corporate Relationship Manager Sales Improvement Expert Instructor for China Merchants Bank Head Office
✓ Designated Expert Instructor for China Guangfa Bank Head Office National Branch President Rotation Training
✓ Gold Medal Consultant for Hunan CCB Corporate Executive Performance Improvement
✓ Consulting Advisor for China Minsheng Bank Community Bank National Pilot Branches
✓ Designated Marketing Management Instructor for China Merchants Bank Shenzhen Branch
✓ Excellent Senior Instructor at Huawei University, recipient of Huawei Excellent Education Gold Award
✓ Over 13 years of training and consulting experience, over 9 years as special invited bank consultant
【金融Industry代表作】
"Corporate Relationship Manager Marketing Strategy and Practical Skills":
Several corporate executives from different banks' provincial and municipal branches have remarkably consistent evaluations of this course: "We rarely think about corporate business project analysis from this angle internally, but after listening, we feel our thinking suddenly opens up, opening a door. Corporate marketing is extremely practical, and we must have all relationship managers attend this course". Therefore, it has been regarded by clients as a corporate marketing strategy bible, strongly recommended within the branch systems of Bank of China Guangdong (Yuexiu, Development Zone, Dongshan, Tianhe, Zhongshan, Foshan, etc.), and delivered for Industrial and Commercial Bank of China Ningbo, Agricultural Bank of China Hubei, Agricultural Bank of China Zhejiang, Postal Savings Bank of China Hubei, CCB Shanghai, CCB Anhui, Bank of China Anhui, CCB Jiangxi, CCB Yunnan, Bank of China Guangzhou, Agricultural Bank of China Shenzhen, Bank of China Nantong, CCB Weinan, CCB Xiaoshan, SPDB Changsha, etc.;
Head Office Highlight Courses:
CCB Head Office National Retail Banking Line Branch Manager Training; China Guangfa Bank Head Office branch president marketing management rotation training 9 sessions, China Minsheng Bank Head Office class internal re-engagement for several sessions, adopted "Personal Banking Line Marketing Improvement Class" for Dalian Branch and Shenzhen Branch, SPDB Head Office Marketing Improvement Training
Gold Medal Marketing Activity Planning:
“精准营销，批量获客”必修课，For民生总行、陕西省建行高管班、武汉招行高管班授课
"Customer Psychology Analysis and Sales Skills"
Highly praised and repeatedly purchased by training clients and trainees, including CCB Head Office national advanced prefecture-level city retail banking line managers, Jiangxi CCB rotation training, Guangdong Agricultural Bank, Beijing Industrial and Commercial Bank branch presidents, Guangdong CCB, Shanghai Postal Savings Bank, Jiangsu Industrial and Commercial Bank, Jiangsu CCB, Henan CCB outlet directors and other high-end trainees.
"Branch President (Outlet Manager) Three-Dimensional Management Capability Improvement"
Delivered training for CCB Head Office, Bank of China Anhui, CCB Shenzhen, Agricultural Bank of China Shanghai, Bank of China Yibin, Hunan Postal Savings Bank, CCB Zhuhai and other banks, and became the designated instructor for Guangdong Postal Savings Bank in 2012, conducting rotation training for 7 sessions.
Branch President Class High-End Customer Marketing Strategy
(Beijing Industrial and Commercial Bank branch president rotation training), three-dimensional management, marketing team management and other series (Jiangsu Postal Savings Bank, Shanghai Postal Savings Bank classes), among which mid-to-senior executive marketing rotation training was conducted for Dongguan Industrial and Commercial Bank for 5 sessions
网点效能Improve项目“Training+辅导”《全员营销》在兴业银行总行辅导项目中，选取南昌兴业两个试点，达成绩效Improve及运营规整；在中国银行安徽省分行，成For网点运营中Effect最落地的学习方式
【Classroom Highlights】
ü On-site answers to trainee questions during courses, with an average of over 40 questions per class
ü Answers trainee questions using a guiding approach to advance difficult issues
ü 学员经常惊呼“你讲的好几个案例是我自己遇到过又解决不了的，现在好了”
ü 有管理者听完后说“你讲到的问题和解决办法是下面支行长经常问我，我们也没有办法的，现在他们听了你的课，就不会再用这种问题和理由来对付我了”
ü 现场回答学员提出贵金属、实物金销售中的困境后，听课的客户经理和行长都纷纷表示自己也要去买，行长笑称“告诉客户等下一批，我们先内定自己的”
ü Top-down assistance for efficient operations, achieving strategic and execution alignment from management to marketing positions
【Instructor Teaching Characteristics】
Gold Medal Sales Course Characteristics: Focus on practical implementation effectiveness, using products currently being sold by trainees as cases, using coaching techniques to guide trainees in analyzing the psychological impact of commonly used sales techniques on customers, making pros and cons judgments, then using psychological analysis methods to help sales personnel learn to summarize product selling points from the customer purchase perspective, refine sales scripts, and effectively improve sales personnel's actual sales skills. This course has received positive affirmation from numerous sales employees and sales directors, recognizing that Instructor Cai's divergent thinking, innovative thinking, psychological analysis skills and final logical thinking sales scripts are winning formulas in sales.
Management Course Highlights: In transforming management forms, refined management can improve resource integration capabilities. In sales management, how to develop good management plans and assessment plans to improve outlet combat effectiveness. Improving employee communication management capabilities helps greatly in building a good team. In daily management, attention must be paid to employees' thoughts, how to formulate measures and execute them, for example: letting go and transformation. Different management approaches for different employees, through good management, enhance collective cohesion. Manage standards, manage behavior, manage processes, manage details, teaching managers how to manage hearts!
【Bank Gold Medal Courses】
n "Corporate Marketing Key Skills and Marketing Improvement" "Corporate and Retail Cross-Selling and Customer Relationship Management"
n "Branch President Three-Dimensional Management Capability Improvement" "Outlet Manager Mid-to-High-End Customer Marketing Strategy"
n "Building Gold Medal Relationship Managers" "Customer Psychology and Behavior Analysis"
【Bank Teaching Directory】
|
Category |
Client Name |
|
Head Office |
建设银行总行、招商银行总行、深发展银行总行、宁波银行总行 |
|
Bank of China |
广东省分行、广州分行、四川省分行、江苏省分行、淮北分行、佛山分行、中山分行、滁州分行、郑州建行、芜湖分行、南通分行、浙江省分行、山西省分行、深圳分行、广东省分行、安徽省分行（及合肥分行管理部）、佛山分行、淮南分行、宣城分行、马鞍山分行、泰州分行、常州分行、宁波分行、铜陵分行 |
|
Agricultural Bank of China |
浙江省分行、福建省分行、广东省分行、中山分行、宁波分行、深圳分行、顺德农行、清远农行、佛山农行、鹰潭农行、四川省分行、辽宁省分行、河南省分行、淮南分行 |
|
China Construction Bank |
广东省分行、湖南省分行、云南省分行、上海分行、江西省分行、郑州分行、安徽省分行、河南省分行、萧山分行、渭南分行、深圳分行、黑龙江省分行、北京分行、吉林省分行，贵州省分行、福建省分行、珠海建行、中山分行、信阳分行、商丘分行 |
|
Industrial and Commercial Bank of China |
江苏省分行、北京分行（及珠市口支行）、珠海分行、镇江分行、深圳分行、福建省分行、东莞分行、青岛分行、莆田分行、开封分行、泉州分行、洛阳分行、龙岩分行、 |