Expert Introduction
Visiting Professor at Cheung Kong Graduate School of Business
Special Invited Expert for Peking University Executive Program
携手互动（hand in hand）CEO
Expert Committee Member of the Research Center, China E-Commerce Association
Renowned expert and brand consultant in new media marketing and e-commerce. Author of "The Mega Trend of Social Media Marketing" (Tsinghua University Press, May 2011), "The Magic of Mobile Marketing" (June 2012), and "The Third Screen: New Rules of Business and Marketing in the Mobile Internet Era" (August 2012).
Has delivered keynote speeches or training sessions for nearly one hundred organizations including Tsinghua University, Peking University, Cheung Kong Graduate School of Business, Mercedes-Benz China, Yili Group, General Administration of Press and Publication, CCTV, China Merchants Bank, China Mobile, Alibaba, and Southern Media Group.
A leading expert in new media marketing with the most practical experience in China, helping enterprises face challenges from the internet, especially social networks, microblogs, Google and other applications; assisting enterprises to leverage domestic and international business operation experience to achieve sales performance and brand communication; analyzing from cross-industry perspectives including internet, mobile internet, and e-commerce, enabling enterprises to comprehensively understand the new media ecosystem. Organizing enterprises' internet strategies and thinking, enabling faster integration into market development in the Web 2.0 environment.
Instructor Tang's Training Projects (Partial):
1. National Convention Center, hosted the International Marketing Communication Conference, delivered speech on "Marketing and Applications in the Internet Era";
2. Delivered training on "Brand Digital Marketing and Crisis Public Relations" for Mercedes-Benz (China), discussing brand marketing and crisis public relations in the internet era;
3. Delivered training on "Weibo Marketing and Promotion in the Financial Industry" for China Merchants Bank headquarters, interpreting online marketing in the era of electronic banking;
4. Delivered training on "Practical Application of Social Media Marketing" for Yili Group, covering social marketing, Weibo marketing, online word-of-mouth marketing, etc.;
5. Delivered "Application of New Media Marketing" for Cheung Kong Graduate School of Business (Beijing) MBA, EMBA programs, interpreting internet marketing and development trends in the internet era;
6. Delivered "How to Do E-Commerce and New Marketing" for Tsinghua University School of Economics and Management MBA, EMBA programs, covering e-commerce, internet marketing, etc.;
7. Taught "How Traditional Enterprises Respond to E-Commerce Impact" for Peking University Executive Program, later appointed as Special Invited Professor;
8. Delivered training on "Social Networks and New E-Commerce" for Alibaba Group;
9. Delivered speech on "New Media Marketing in the Real Estate Industry" for Vantone Group headquarters, consulting project;
10. Delivered speech on "Innovation and Practical Application of Social Media Marketing" for Baidu headquarters, consulting project;
11. Delivered speech on "Online Marketing and Application in Education and Training Industry" for New Oriental Group, consulting project;
12. Delivered training on "Mobile Internet, Internet of Things and Smart City Development" for Digital China Group headquarters;
13. Delivered training on "Weibo Marketing Application" for AVIC Group (Fiyta, Grand Skylight, AVIC Real Estate);
14. Invited by CCTV to serve as program consultant, delivered training on "Internet Marketing Communication and Application for Traditional Media";
15. Delivered speech on "Weibo Marketing and Online Marketing Application in Real Estate Industry" for Sina Leju, consulting project;
16. Delivered keynote speech "Weibo Operations and Marketing Exploration" for Sohu, appointed as Sohu Special Invited Expert;
17. Delivered training on "Internet Business Models and Applications" for Analysys International Group, appointed as Analysys University Special Invited Expert;
18. Delivered training on "Social Media Marketing and Communication" for Renmin University of China;
19. Delivered speech on "Marketing Development and Trends in the New Media Era" for Communication University of China graduate students;
20. Delivered 2-day training on "E-Commerce Marketing and Operations" for iResearch Group, appointed as iResearch Academy Special Invited Expert Consultant;
21. Delivered 2-day corporate training on "Integrated Online Marketing and Weibo Operations" for Xiamen Airport and Austin Hotel;
22. Delivered practical training on "Overseas Internet Marketing Communication" for Whole Wheat Overseas B2C E-Commerce Enterprise;
23. Delivered training on "Mobile Internet Business Models" for China Mobile headquarters, covering mobile internet and mobile internet product operations.
24. Delivered "Internet Finance Development Trends and Responses" for Industrial and Commercial Bank of China Provincial Branch, discussing internet finance development;
25. Delivered "Internet Finance Marketing and Bank E-Commerce Trends" for Agricultural Bank of China Head Office, interpreting e-commerce and internet applications in the new banking environment;
26. Delivered 2-day training on "Financial Transformation and Marketing Innovation in the New Media Environment" for Bank of China Provincial and Municipal Branch leaders; content covers financial e-commerce, Weibo marketing, WeChat marketing, etc.
27. Taught "Banking Industry Development and New Applications" course for Bank of China Fujian Branch President study class, interpreting internet finance and new financial market promotion applications;
28. Delivered training on "Internet Finance and Marketing Response" for Agricultural Bank of China, covering internet finance and new media applications;
29. Delivered training on "Banking Industry Future and Internet Impact" for Bank of China newly recruited graduates, discussing internet and banking industry applications;
30. Delivered "Integration of Internet Finance and Social Networks" for Alipay Team, discussing how to combine social networks with internet payment services;
31. Delivered 1-day training on "Future and Application of Internet Finance Development" for China Merchants Bank branch and headquarters staff at CMB University;
32. Delivered interpretation of "Relationship Managers and Internet Applications (WeChat)" for Hua Xia Bank head office relationship managers national video conference, interpreting WeChat and new media applications in customer maintenance and development for relationship managers nationwide;
33. Delivered training on "Internet Marketing and Bank Product Promotion" for China Everbright Bank Jiangxi Branch community bank relationship managers, discussing the integration of community bank sales and internet;
34. Delivered themed training on "Internet Finance and Innovation Response" for Wuxi Agricultural Bank president team, discussing bank's local market innovation and internet application development trends;
35. Delivered "WeChat and Weibo Banking in the Banking Industry" for Hangzhou United Bank, interpreting micro-marketing applications in the banking industry;
36. Delivered "Internet Marketing and Promotion of Credit Cards" for China Guangfa Bank Credit Card Center, discussing new internet marketing for credit cards;
37. Delivered "Social Graph Explosion and Credit Card Marketing" for China Merchants Bank Credit Card Center (Shanghai), interpreting credit card marketing thinking methodology system in the new environment;
38. Delivered concentrated 2-day training on "New Media Marketing and Application in the Financial Industry" for enterprises including Huatai Securities, Southern Fund, and China Guangfa Securities;
39. Delivered 1-day training on "Internet Marketing Application Innovation for Relationship Managers" for Industrial Securities Xiamen Branch, covering WeChat marketing and internet applications;
40. Delivered 1-day training on "Internet Finance Development and Marketing Application" for Industrial Securities Quanzhou Branch, interpreting internet finance trends and applications
41. Delivered 1-day training on "Bank Digital Marketing Application under Social Networks" for Bank of Ningbo;
42. Taught "New Financial Trends and Application Innovation" for Shanghai Jiao Tong University Overseas Education College, interpreting internet finance and banking industry development;
Courses Offered:
Mainly covering internet finance, mobile internet, e-commerce, online marketing, Weibo social networks, brand marketing and other aspects;
"Internet Thinking and Response Strategies"
"O2O Practice and Concepts"
"Digital Marketing Practice"
"Practical Weibo and WeChat Marketing"
"Electronic Banking Development and Application Strategies"
"Online Marketing from Scratch"
"Social Media and New Marketing Applications"
"Bank Crisis Public Relations and Applications"
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- Next: Wang Wenhao, Instructor